MeetMinnie began as an online magazine in 2012, filled with editor’s picks, DIY projects and photo features with a focus on effortless style,
from clothing to accessories, and from home to holiday.
In July 2015, we opened the MeetMinnie SurfShop, offering sporty designed goods and wardrobe basics.
In January 2017, we introduced the Elke + Blue collection, featuring playful designs + our favorite dress-up shih tzu pups (...and a few bunny friends along the way).
In January 2018, we published children's book, Nearly. (A Book by Best Friends) by Michelle Musson, featuring some of our favorite Elke + Blue characters.
Fun. Minimalist. Style.