MEETMINNIE IS AN ONLINE STYLE PUBLICATION + SURFSHOP.
WE LOVE TELLING STORIES THROUGH STYLE. AND WE LOVE BASICS THAT ARE FAR FROM IT.
MeetMinnie began as an online magazine in 2012 when we created our muse. (Hello, Minnie.) In our minds, Minnie is that girl,
the one who makes a $5 T-shirt look couture. The one who rocks a choppy pixie cut with ease. Leather shorts? No problem. Mixing prints? In her sleep.
She’s the one who takes chances. The one who pulls it all off with attitude alone. But why does she get to have all the fun? We’re all a bit Minnie.
And that's just it. MeetMinnie is about finding the it girl in each of us.
We've filled MeetMinnie magazine with editor’s picks, DIY projects and photo features with this focus on effortless style,
from clothing to accessories, and from home to holiday. MeetMinnie is published semi-annually, a Summer issue and a Winter issue.
In July 2015, we opened the MeetMinnie SurfShop, offering designed goods and wardrobe basics.
In January 2017, we introduced the Elke + Blue collection, featuring playful designs + our favorite dress-up shih tzu pups.
Sporty, casual, fresh and fun.